Thursday 21 April 2016

OUIL406 Evaluation


Leeds College of Art
BA (Hons) ILLUSTRATION
Level
04
OUIL406 Visual Communication
Credits
20
End of Module Self Evaluation

NAME
Molly Halson



1.  What have you learned about visual communication during this module and how effectively do you think you have applied these ideas?
·         I've learned to think in simpler terms about image-making, especially during the 4 Cities brief. By this I mean reducing things down to their basic parts and using shape to communicate the message rather than focusing on lots of complex detail.
·         There are a lot of ways to communicate things, sometimes it's best with simplicity and reduction, and others better with symbols.

2. What approaches to/ methods of image making have you developed and how have they informed your concept development process?
·         I've improved my proficiency with Illustrator and vectors, which relates again to the reduction and communication of ideas - sometimes simple is better!
·         I've enjoyed learning how to make GIFs, even though I did struggle with the brief as a whole.

3. What strengths can you identify in your work and how have/will you capitalise on these?
·         I'm starting to loosen up my drawing style and take more risks within my work, being less concerned with perfection. This can actually work to my advantage, as with the Persons of Note brief.
·         I do still like and think I'm good at the process of roughing and getting better at drawing multiples of things in order to improve my general drawing skill.
·         I'm gaining confidence in my work and my practice through each brief as I try new things.

4. What weaknesses can you identify in your work and how will you address these in the future?
·         Probably the quantity - within some briefs, like the GIF brief, I wasn't really exhaustive in my approach to the task, and didn't really create that many ideas.
·         Similarly in the Persons of Note brief I didn't experiment that much with colour or media, I was kind of set from the beginning on what I wanted to do and didn't push any other ideas further.
·         I regret that I didn't really put my whole heart into the digital GIF. It had so much potential and I could have learned a lot more if I'd made the effort.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
·         I say this every time (and I do really try) but I want to manage my time better. I need to start coming up with schedules or something and have dedicated time to working on briefs and not procrastinate.
·         Work with a wider variety of media.
·         Push myself to try different approaches to image-making and media, like digital.








6.How would you grade yourself on the following areas:
(please indicate using an ‘x’) 

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

1
2
3
4
5
Attendance



x

Punctuality



x

Motivation


x


Commitment


x


Quantity of work produced


x


Quality of work produced


x


Contribution to the group



x

The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self-evaluation process speak to a member of staff as soon as possible.

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